In today’s fast-moving world, more companies are making the decision to move non-core processes out from under their control, and they are utilizing outsourced manufacturing and distribution partners to build, package and move their products while they focus on the marketing, design and activities related to managing the brand. In this new mode of operations, companies are now asking questions like “What is important to running our global enterprise?” and “How do I maintain control in this new de-centralized world?”
Other major questions being addressed as companies make the transition from a linear supply chain model to a more network-based supply model are how to manage product quality, how to measure product velocity through the supply chain and how to incorporate anti-counterfeiting, anti-diversion and other brand protection initiatives into this new network model. The solutions that worked for the old supply chain model no longer work for today’s new supply network. As the number of partners participating in just one company’s extended supply network rise, the need for end-to-end supply chain visibility and control also needs to be integrated into the systems that manage these processes.